I help B2B companies to combine HubSpot, Google Ads and conversion optimization into a system that not only collects leads, but also converts them into sales.
Not just tool tinkering, but strategy, technology and continuous improvement — from a single source.
I come into play when you want results, not experiments.



For marketing to really work, all the pieces have to fit together: visibility, targeted campaigns, a good CRM and a clear strategy.
Most B2B companies only have individual parts of this – and that’s where I come in.
I bring together experience from SEO, Google Ads and CRM systems such as HubSpot to create processes that work properly and deliver truly measurable results.
Whether it’s lead generation, sales enablement or conversion optimisation:
I help to minimise wastage, break down silos and turn technology into a functioning system.
Alongside my core roles, I’ve also supported a number of smaller projects – from technical setup to short-term campaigns. But what matters most to me is long-term collaboration. I work as an external, but often like an internal – with ownership, perspective, and a drive to see things through.
2023 - 2025
Led full-funnel marketing: HubSpot, SEO, paid media, ABM for the leading Legal Tech SaaS solution Holding in Europe
Launched cross-channel inbound campaigns; increased SQLs by 23% in 6 months
Designed HubSpot <> Dynamics CRM sync (GDPR-compliant, no duplicates)
Trained and enabled marketing & sales teams on full HubSpot suite
2022 - 2023
Developed advanced HubSpot workflows & lifecycle automation for B2B enterprise clients
Built inbound strategies & CMS landing pages focused on SQL conversion
Supported integration of HubSpot tools across marketing & sales teams
2021 - 2022
Improved homepage conversion by 17% using Hotjar insights and structured A/B testing
Built and led the international SEO strategy across five markets (EN/DE/FR/ES/NL) with focus on B2B SaaS lead generation
Managed and optimized a $80k/month Google Ads budget across three countries, improving ROAS through ongoing experimentation
Increased US organic traffic by 88% within four months through targeted content planning, technical SEO and on-page optimization
don’t believe in collecting certifications just for the sake of it – but I do believe in mastering tools to the point where they actually drive results.
Over the past years, I’ve earned 20+ certifications across HubSpot, Google Ads, and Analytics – not just to learn them, but to apply them at scale.
The three certifications shown here are the most relevant for my daily work:
They reflect what I actually do: connect systems, run high-performing campaigns, and build scalable infrastructure for B2B marketing & sales.
I’m always open to working with companies that value clarity, performance, and long-term thinking.
If you’re looking for someone who understands CRM, Ads, and systems – and knows how to make them work together – let’s talk.
Send me a message or connect via LinkedIn. I usually reply within 24 hours.